In October of 2018, For Freedoms launched its most high-profile campaign yet, the 50 State Initiative, what they’re calling the largest creative collaboration in U.S. history. The central works in the Initiative, which was funded through a Kickstarter campaign, are roadside billboards throughout all 50 states, produced by some of America’s finest contemporary artists. Each bears a combination of phrases and images whose meanings have been tweaked in the context of these politically charged times. The purpose of the billboards is not to push the people who spot them towards one side of an issue or a particular candidate, but towards a deeper engagement with their own belief systems.
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