Two kits were curated based on insights from Refinery29’s Unbothered community and represent a commitment from Birchbox to better serve women of color
Unbothered, Refinery29’s online platform for black millennial women and femme empowerment, which recently partnered with nine-year-old subscription box brand Birchbox on two exclusive hair and skincare kits curated by and for black women. The collections—the “Stay Radiant” kit and the “It’s Your Crown” kit, created especially for 4C hair—include crowd-sourced picks from the Unbothered community and “address black women’s biggest beauty priorities, needs and concerns.”
Two may feel like a small start from one of the world’s biggest and best-known beauty subscription services. But while not exclusively comprised of black-owned products, we did take note that in addition to focusing on black beauty, the collaboration is supporting black-owned (in most cases, black female-owned) businesses, as well (even the package illustration, created by queer illustrator-designer Loveis Wise). We were pleased to see an array of several of our favorite black-owned beauty brands—including Briogeo, TGIN, Oyin Handmade, Mielle Organics, Bolden skincare, Alaffia, and Lauren Napier.